The heart in Horse Racing within Ireland is HRI. Horse Racing Ireland leads the way in bringing both a local and international focus on the sport. Above all, they provide the starting point and connection for anyone to own in Ireland.
When we were tasked with producing their new International Promotional video we had to take a new and unique approach to the project. They wanted a truly standout piece that captured the imagination of their audience on an international level. We needed to sell both Ireland as a location as well racehorse ownership.